Wednesday, June 24, 2009

TV News shot on new iPhone

Having a background in television, I think this is kind of cool story. A producer from the CBS station in Miami got up early, stood in line and finally got his new iPhone. He then proceeded to shoot video, conduct interviews and even do a standup. When he got back to the station, he was able to download the video into Final Cut Pro, edit the video and deliver it to his station for a piece that aired that evening. You can view the story here. Your probably don't think this is cool, but technology is moving quickly and different mediums are merging. The new iPhone sports a 3 megapixel camera and can now do video. I don't have one yet. I got my iPhone earlier this year and it's just too expensive to upgrade. I'll wait until my 2 year contract is up and then upgrade, which Apple should be on the 5th generation iPhone by then.

What's interesting about this, is that this technology is available to everyone. There are changes occurring in the broadcast industry that is being driven by these economic times. Broadcasters are reaching for cost effective tools. the same tools that we as consumers use everyday. Social Media, camera phones, pocket video recorders, these are tools that can be utilized to document not only your own personal lives, but history in the making. Twitter is being used as a source of information during the Iranian elections. It's was important enough that the U.S. government asked Twitter to delay upgrades for fear that they would loose this flow of information. Video documentation of a woman being killed in the streets of Tehran flooded the Internet going viral and being broadcast on just about every major news network. Powerful stuff. As photographers, we capture images and as we all know, a single images speaks a thousand words. Depending on the image, it can speak powerful words. Yes, an iPhone (or any camera phone) may not seem like such a big deal, but in the right hands, it can be a powerful tool to communicate an idea.

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